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During the past couple of months, we have been working even more intensively than usually. Our observations and, at the same time, conclusions, are surely subjective and it would be good to venture to make them objective. This article by our L. Arkadiusz Geratowski, published in parts on Linked-In in June 2020, is an attempt to launch a discussion regarding changes in relation to industrial ice cream market and to consumer habits. Which changes in your opinion are just temporary and which ones can turn out to be permanent?

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