Tradition creates consumer preferences no worse than fashion, which usually passes by, changes, always giving way to tradition in the end.

The basic impulse product is not only ice cream on stick. In many markets, the core of the offer is also a wafer cup, low sugar, the simplest possible, but still staying on top of sales lists, especially when its content, that is ice cream, is plombir referring with its recipe, character and quality to the traditional, classic recipes, very often going back to the 1950s, developed by specialists in the former Soviet Union.

Regardless of the appearing modifications of the wafer, such as wafer cups pressed from high-sugar content wafer, wafers not round, but flat, and also cones, including ones with sleeves, with convex lids, handcraft-derived “giants” packed in “pillow-packs”, also regardless of the modifications of the filling, that is for example a couple of ice cream layers or ice cream colours, or inclusions of various character in the form of solids or sauces inside or outside, the wafer cup doesn’t seem to be passing away, it also doesn’t seem for today that there could be a produce, which would successfully replace the wafer cup. Therefore, one of the latest startups in the distant Siberia, meaning – everything in wafer!


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